한빛출판네트워크

A study of international business through integrated theory and practice

Balancing authoritative theory and meaningful practice, International Business: Environments and Operations engages students on the subject of conducting business in international markets. The authors' descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they've learned. 

Now in its 17th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author-written cases and expanded coverage of relevant political, economic, social, and institutional changes.

PART I: BACKGROUND FOR INTERNATIONAL BUSINESS

1. Globalization andInternational Business

PART II: COMPARATIVE ENVIRONMENTAL FRAMEWORKS

2. The Cultural EnvironmentsFacing Business

3. The Political and Legal Environments Facing Business

4. The Economic Environments Facing Businesses

5. Globalization and Society

PART III: THEORIES AND INSTITUTIONS: TRADE ANDINVESTMENT

6. International Trade andFactor Mobility Theory

7. Governmental Influence on Trade

8. Cross-National Cooperation and Agreements

PART IV: WORLD FINANCIAL ENVIRONMENT

9. Global Foreign-ExchangeMarkets

10. The Determination of Exchange Rates

11. Global Capital Markets

PART V: GLOBAL STRATEGY, STRUCTURE, ANDIMPLEMENTATION

12. The Strategy ofInternational Business

13. Country Evaluation and Selection

14. Export and Import

15. Direct Investment and Collaborative Strategies

16. The Organization of International Business

PART VI: MANAGING INTERNATIONAL OPERATIONS

17. Marketing Globally

18. Global Operations and Supply-Chain Management

19. International Accounting and Finance Issues

20. International Human Resource Management